QPractice question
In the Tripadvisor / Booking.com example, Tripadvisor / Booking.com primarily demonstrates which concept?
  1. A.Information Search ✓
  2. B.Tricomponent Attitude Model
  3. C.Cognitive Dissonance
  4. D.Purchase Decision
Why this answer:

Tripadvisor / Booking.com is the textbook illustration of Information Search. The detailed walkthrough is in the concept guide. The other options are valid concepts but do not match the specific mechanics in this example.

How to think about questions like this

Application questions test whether you can connect a real-world example to the right framework. The trick is to ignore the surface details (industry, company name) and focus on the underlying mechanic the example illustrates.

For Information Search specifically, look for the signal: If your brand is not surfaced during search, you are not in the consideration set. That signal is what distinguishes the right answer from plausible-sounding alternatives.

Editor's note Want a deeper walkthrough? Our editors recommend pairing this with Information Search for a worked example you can adapt to your assignment.

Underlying concept

Concept · Consumer Behavior Information Search

More practice in Consumer Behavior

Practice · Consumer Behavior The Consumer Decision Process — Definition Practice Practice · Consumer Behavior The Consumer Decision Process — Application Practice Practice · Consumer Behavior Problem Recognition — Definition Practice Practice · Consumer Behavior Problem Recognition — Application Practice Practice · Consumer Behavior Information Search — Definition Practice Practice · Consumer Behavior Evaluation of Alternatives — Definition Practice Practice · Consumer Behavior Evaluation of Alternatives — Application Practice Practice · Consumer Behavior Purchase Decision — Definition Practice