Study Hubs
Hubs are start-here pages for big assignments. Each one walks through a deliverable end-to-end and links you out to the concept explainers and case studies you'll need to cite.
How to Write a Business Case Study (Template & Walkthrough)
A complete walkthrough of the standard business-school case study format — situation, alternatives, recommendation, implementation — with c…
Hub · 5 concepts · 3 casesThe Complete Marketing Plan Template
A full nine-section marketing plan template with concrete examples — executive summary, situation analysis, SWOT, objectives, strategy, pro…
Hub · 5 concepts · 3 casesSWOT Analysis Template (with TOWS Pairing)
A complete walkthrough of how to write a strong SWOT analysis with the TOWS pairing step that converts observations into strategic options.
Hub · 5 concepts · 3 casesBusiness Model Canvas Template
A complete walkthrough of Osterwalder's nine-block Business Model Canvas with examples and the Value Proposition Canvas pairing for product…
Hub · 5 concepts · 3 casesNew Product Launch Checklist
A complete pre-launch, launch, and post-launch checklist covering positioning, pricing, channel, communications, and KPIs.
Hub · 5 concepts · 3 casesBrand Audit Template
A complete brand-audit framework — equity, positioning, identity, customer perception — with scoring rubric and improvement roadmap.
Hub · 5 concepts · 3 casesSocial Media Strategy Template
A platform-by-platform social media strategy template — content pillars, cadence, paid amplification, community management, measurement.
Hub · 5 concepts · 3 casesContent Calendar Template
A 90-day content calendar template with content pillars, format types, channel mix, and production workflow.
Hub · 5 concepts · 3 casesMarket Research Toolkit
A complete toolkit for primary and secondary market research — methodology selection, sample size, survey design, analysis, reporting.
Hub · 5 concepts · 3 casesCompetitive Analysis Template
A complete competitive analysis template — direct, indirect, substitute competitors — with positioning, capability, and strategic-direction…
Hub · 5 concepts · 3 casesCustomer Persona Template
A complete customer persona template — demographics, psychographics, jobs, pains, gains, channels, and decision behavior — for use in marke…
Hub · 5 concepts · 3 casesCustomer Journey Map Template
A complete customer journey mapping template — stages, actions, touchpoints, emotions, pain points, and intervention opportunities.
Hub · 5 concepts · 3 casesPricing Strategy Decision Tree
A decision-tree framework for choosing the right pricing strategy — cost-plus, value-based, competition-based, penetration, skimming, dynam…
Hub · 5 concepts · 3 casesMarketing Budget Allocation Framework
A framework for allocating marketing budget across channels — paid search, paid social, content, email, influencer — based on ROAS, CAC, an…
Hub · 5 concepts · 3 casesMarketing KPI Dashboard Template
A standard marketing KPI dashboard with funnel-stage metrics — reach, engagement, conversion, retention, advocacy — and the leading/lagging…
Hub · 5 concepts · 3 casesMarketing Internship Prep Roadmap
A complete prep roadmap for marketing internship applications — resume, portfolio, interview prep, and the frameworks interviewers actually…
Hub · 5 concepts · 3 casesMBA Case Study Preparation Guide
A complete preparation guide for MBA case-method classes — pre-class reading approach, in-class participation, post-class synthesis, and ex…
Hub · 5 concepts · 3 casesCase Interview Frameworks (McKinsey, BCG, Bain)
The 8-10 frameworks every consulting case interview requires — profitability, market entry, M&A, market sizing, product launch — with the s…
Hub · 5 concepts · 3 casesBusiness School Syllabus Roadmap
A semester-by-semester guide to the standard undergraduate business and marketing curriculum — what each course covers, how courses build o…
Hub · 5 concepts · 3 casesMarketing Glossary (200+ Terms)
A comprehensive glossary of business and marketing terms — frameworks, concepts, metrics, models — with cross-references to the relevant ex…
Hub · 5 concepts · 3 cases