QPractice question
In the Slack example, Slack primarily demonstrates which concept?
  1. A.LTV/CAC Ratio ✓
  2. B.A/B Testing in Marketing
  3. C.Customer Lifetime Value (CLV)
  4. D.Marketing Attribution Models
Why this answer:

Slack is the textbook illustration of LTV/CAC Ratio. The detailed walkthrough is in the concept guide. The other options are valid concepts but do not match the specific mechanics in this example.

How to think about questions like this

Application questions test whether you can connect a real-world example to the right framework. The trick is to ignore the surface details (industry, company name) and focus on the underlying mechanic the example illustrates.

For LTV/CAC Ratio specifically, look for the signal: Tells you whether your business model works at scale. That signal is what distinguishes the right answer from plausible-sounding alternatives.

Editor's note Want a deeper walkthrough? Our editors recommend pairing this with LTV/CAC Ratio for a worked example you can adapt to your assignment.

Underlying concept

Concept · Digital & Analytics LTV/CAC Ratio

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