- A.Coordinating every brand communication channel — advertising, PR, sales promotion, personal selling, direct, digital, social — so the customer hears one consistent message.
- B.PR tools — press releases, media relations, events, sponsorships, lobbying, crisis communication — earn credibility that paid advertising cannot.
- C.A coordinated approach to platforms (Instagram, TikTok, LinkedIn, etc.) covering content, community, paid amplification, and conversion measurement.
- D.GRP — Reach × Frequency × 100 — is the universal media-buying currency; TRP measures only the target demographic, providing more decision-relevant precision. ✓
Gross Rating Points (GRPs) and TRPs is gRP — Reach × Frequency × 100 — is the universal media-buying currency; TRP measures only the target demographic, providing more decision-relevant precision. The other options describe related but distinct concepts in Promotion & IMC — see the deep-dive guide for the full distinction.
How to think about questions like this
GRPs let media planners compare across vehicles, channels, and dayparts. Questions like this test whether you can distinguish Gross Rating Points (GRPs) and TRPs from neighboring concepts. The most common trap is choosing a closely-related concept that sounds similar but applies in a different context.
When you see a definition question on an exam, do two things: (1) translate the question into your own words, then (2) generate the answer in your own words before reading the options. This avoids the cognitive bias of recognizing a familiar phrase as correct just because it is familiar.