QPractice question
In the Stage-Gate at Procter & Gamble example, Stage-Gate at Procter & Gamble primarily demonstrates which concept?
  1. A.New Product Development (NPD) ✓
  2. B.Product Line Stretching
  3. C.Brand Extension
  4. D.Line Extension
Why this answer:

Stage-Gate at Procter & Gamble is the textbook illustration of New Product Development (NPD). The detailed walkthrough is in the concept guide. The other options are valid concepts but do not match the specific mechanics in this example.

How to think about questions like this

Application questions test whether you can connect a real-world example to the right framework. The trick is to ignore the surface details (industry, company name) and focus on the underlying mechanic the example illustrates.

For New Product Development (NPD) specifically, look for the signal: 80%+ of new products fail; structured NPD improves the odds. That signal is what distinguishes the right answer from plausible-sounding alternatives.

Editor's note Want a deeper walkthrough? Our editors recommend pairing this with New Product Development (NPD) for a worked example you can adapt to your assignment.

Underlying concept

Concept · Product & Brand New Product Development (NPD)

More practice in Product & Brand Management

Practice · Product & Brand Management Product Life Cycle — Definition Practice Practice · Product & Brand Management Product Life Cycle — Application Practice Practice · Product & Brand Management New Product Development (NPD) — Definition Practice Practice · Product & Brand Management Product Mix and Product Line — Definition Practice Practice · Product & Brand Management Product Mix and Product Line — Application Practice Practice · Product & Brand Management Product Line Stretching — Definition Practice Practice · Product & Brand Management Product Line Stretching — Application Practice Practice · Product & Brand Management Product Line Length and Depth — Definition Practice