- A.Direct-to-consumer websites, marketplaces (Amazon, eBay), social commerce, and mobile commerce — each with different economics and customer dynamics.
- B.The integrated management of all activities involved in sourcing, producing, and delivering products — from raw materials through to end customer. ✓
- C.Disputes between members of a distribution channel — vertical (manufacturer vs retailer), horizontal (retailer vs retailer), or multi-channel (online vs physical) — that disrupt distribution and require management.
- D.The integrated management of all activities involved in sourcing, producing, and delivering products — from raw materials through to end customer.
Supply Chain Management Basics is the integrated management of all activities involved in sourcing, producing, and delivering products — from raw materials through to end customer. The other options describe related but distinct concepts in Distribution & Place — see the deep-dive guide for the full distinction.
How to think about questions like this
Supply chain is often the source of cost or differentiation advantage. Questions like this test whether you can distinguish Supply Chain Management Basics from neighboring concepts. The most common trap is choosing a closely-related concept that sounds similar but applies in a different context.
When you see a definition question on an exam, do two things: (1) translate the question into your own words, then (2) generate the answer in your own words before reading the options. This avoids the cognitive bias of recognizing a familiar phrase as correct just because it is familiar.