QPractice question
In the Tesla example, Tesla primarily demonstrates which concept?
- A.Maslow's Hierarchy of Needs
- B.Evaluation of Alternatives
- C.Problem Recognition
- D.Cognitive Dissonance ✓
Why this answer:
Tesla is the textbook illustration of Cognitive Dissonance. The detailed walkthrough is in the concept guide. The other options are valid concepts but do not match the specific mechanics in this example.
How to think about questions like this
Application questions test whether you can connect a real-world example to the right framework. The trick is to ignore the surface details (industry, company name) and focus on the underlying mechanic the example illustrates.
For Cognitive Dissonance specifically, look for the signal: Dissonant buyers return, complain, or churn — and tell others. That signal is what distinguishes the right answer from plausible-sounding alternatives.
Editor's note Want a deeper walkthrough? Our editors recommend pairing this with Cognitive Dissonance for a worked example you can adapt to your assignment.
Underlying concept
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