QPractice question
In the Nike example, Nike primarily demonstrates which concept?
  1. A.The Selling Concept
  2. B.The Extended Marketing Mix (7 Ps)
  3. C.Market Segmentation ✓
  4. D.The Marketing Concept
Why this answer:

Nike is the textbook illustration of Market Segmentation. The detailed walkthrough is in the concept guide. The other options are valid concepts but do not match the specific mechanics in this example.

How to think about questions like this

Application questions test whether you can connect a real-world example to the right framework. The trick is to ignore the surface details (industry, company name) and focus on the underlying mechanic the example illustrates.

For Market Segmentation specifically, look for the signal: Mass marketing wastes money on prospects who will never buy. That signal is what distinguishes the right answer from plausible-sounding alternatives.

Editor's note Want a deeper walkthrough? Our editors recommend pairing this with Market Segmentation for a worked example you can adapt to your assignment.

Underlying concept

Concept · Marketing Fundamentals Market Segmentation

More practice in Marketing Fundamentals

Practice · Marketing Fundamentals The Marketing Mix (4 Ps) — Definition Practice Practice · Marketing Fundamentals The Marketing Mix (4 Ps) — Application Practice Practice · Marketing Fundamentals The Extended Marketing Mix (7 Ps) — Definition Practice Practice · Marketing Fundamentals The Extended Marketing Mix (7 Ps) — Application Practice Practice · Marketing Fundamentals Market Segmentation — Definition Practice Practice · Marketing Fundamentals Target Marketing — Definition Practice Practice · Marketing Fundamentals Target Marketing — Application Practice Practice · Marketing Fundamentals Market Positioning — Definition Practice